These services position Avance Technologies Ltd as a comprehensive provider of digital and IT solutions, meeting the business needs of today’s technology-driven marketplace.
About Company
Incorporated in 1985, Avance Technologies Ltd specializes in software-related products and services. The company focuses on trading IT products and peripherals, as well as developing and implementing technological solutions tailored to client needs. It also identifies growth opportunities, analyzes market trends, and devises data-driven strategies.
Avance -Technology Solutions for Business.
Key Points
- Business Overview- Avance Technologies Ltd engages in trading IT products and peripherals. The Avance company offers a range of services including search engine optimization, pay-per-click advertising, content marketing, social media management, conversion rate optimization, and marketing automation.
Avance -Technology Solutions for Business Services Offered-
- Digital Media Planning & Buying-
- Overview- Involves strategizing and purchasing ad space across various digital platforms to effectively reach the target audience. This includes choosing the right channels (eg social media, search engines, display networks) and negotiating rates to optimize the campaign budget.
- Key Activities- Media Strategy, Ad Placement, Budget Management, Campaign Optimization
- Social Media Marketing-
- Overview- Promotes brands, products or services through social media platforms such as Facebook, Instagram, LinkedIn and Twitter to build brand awareness, increase engagement and generate leads.
- Core Activities- Content creation, community management, paid social advertising, analytics and reporting.
- Mobile Apps Marketing-
- Overview- Focuses on promoting mobile applications through various channels to increase app downloads, user engagement and retention.
- Key Activities- App Store Optimization (ASO), In-App Ads, Push Notifications, User Acquisition Campaigns.
- WhatsApp E-commerce-
- Overview- Integrates e-commerce capabilities with WhatsApp, allowing businesses to sell products and services directly through the messaging app. This service enhances customer engagement by enabling direct communication and seamless transactions.
- Key Activities- Catalog creation, automated response, order management, payment integration.
- Video Creation & Marketing-
- Overview- Includes the production and distribution of video content to engage audiences, increase brand visibility, and increase conversions. Videos can include product demonstrations, brand stories, customer testimonials, and explainer videos.
- Key Activities- Video Production, Video SEO, Distribution on Social Media and Video Platforms, Performance Tracking.
- Influencer Marketing-
- Overview: Social media leverages influencers to promote products or services. Influencers, who have a significant following and influence, create content that resonates with their audience, helping brands reach a wider and more engaged customer base.
- Key Activities- Influencer Identification, Campaign Management, Content Collaboration, Performance Measurement
- Content and SEO Strategy-
- Overview- Develops and implements content strategies that increase search engine visibility and drive organic traffic to websites. This includes optimizing content for relevant keywords, ensuring technical SEO compliance, and creating valuable content that meets user needs.
- Key Activities- Keyword Research, On-Page & Off-Page SEO, Content Creation, SEO Audit, Link Building
- Marketing Automation-
- Overview- Uses software to automate repetitive marketing tasks such as email campaigns, social media postings, and ad management. It helps businesses to nurture leads, increase efficiency and measure the effectiveness of campaigns.
- Key Activities- Email automation, customer segmentation, lead nurturing, analytics and reporting.
- Performance Marketing-
- Overview- A results-driven approach where advertisers only pay when certain actions (such as clicks, sales or leads) are achieved. This model ensures that marketing spend is directly linked to measurable results.
- Key Activities- Pay-per-click (PPC) campaigns, affiliate marketing, conversion rate optimization, real-time tracking.
- Market Research-
- Overview- Involves gathering and analyzing data about target markets and customers to inform business decisions. It helps companies understand market trends, customer needs and the competitive landscape.
- Key Activities- Surveys, Focus Groups, Competitive Analysis, Customer Feedback Analysis, Market Segmentation.
- Artificial Intelligence-
- Overview- AI implements technology to improve business processes, customer experience and decision-making. AI applications can include chatbots, predictive analytics and personalized recommendations.
- Key Activities- AI-powered chatbots, machine learning models, predictive analytics, personalized content delivery.
- Blockchain-
- Overview- Blockchain uses technology to increase security, transparency and efficiency in various business operations. Blockchain applications include supply chain management, secure transactions and smart contracts.
- Key Activities- Blockchain Development, Decentralized Applications (DApps), Smart Contract Development, Blockchain Consulting.
- Internet of Things-
- Overview-Integrates IoT solutions to connect and manage devices, sensors, and systems, enabling real-time data collection and analysis. This technology is used in various sectors, including healthcare, manufacturing, and smart homes.
- Key Activities- IoT device integration, data analytics, real-time monitoring, IoT platform development.
- Cloud Services-
- Overview- Offers cloud computing solutions to help businesses store, manage, and process data securely and efficiently. Cloud services include infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS).
- Key Activities- Cloud migration, cloud infrastructure management, SaaS applications, data backup and recovery.
- Software Testing-
- Overview- Provides comprehensive software testing services to ensure the quality, functionality, and security of software applications. This includes manual and automated testing across different platforms and environments.
- Key Activities- Functional testing, performance testing, usability testing, automated testing, bug tracking.
- Vulnerability Testing-
- Overview- Conducts vulnerability assessments and penetration testing to identify and address security weaknesses in IT systems, applications, and networks. This helps businesses protect against cyber threats.
- Key Activities- Security audits, penetration testing, vulnerability scanning, risk assessment, remediation planning.
- SMS Marketing-
- Overview- Uses SMS (Short Message Service) to deliver marketing messages directly to customers’ mobile devices. This channel is effective for time-sensitive promotions, alerts, and personalized offers.
- Key Activities- Campaign creation, list management, message personalization, delivery tracking, response analysis.
- WhatsApp Marketing-
- Overview- Leverages WhatsApp to engage with customers through personalized messages, promotions, and customer support. This direct communication channel enhances customer relationships and drives conversions.
- Key Activities- Message broadcasting, customer segmentation, automated responses, campaign tracking, customer support integration.
- Clientele-
- The company’s clients include Tata Tele, FDC, Reliance, Spine Clinic, Unichem Lab, Tikona, and Walplast, among others.
- Sub-Division-
- On March 19, 2023, the company underwent a sub-division/split of its equity shares in the ratio of 1:2.
- On November 10, 2023, the company further sub-divided its equity shares in the ratio of 1:5.
- Preferential Allotment-
- On February 17, 2024, the company approved a preferential allotment/private placement to raise up to ₹57 crore through convertible equity warrants, aggregating to ₹74.10 crore.
- Revenue Breakup (FY23)-
- The company generated its entire revenue from the sale of services.
- Change of KMP-
- M/s. Rishi Sekhri & Associates were appointed as the new statutory auditors on September 5, 2022, following the expiration of the term of M/s. Mohandas & Co.
For more such stories, stay tuned to Techno Maharaj
For more in-depth articles and insights, visit our website Technomaharaj.com